What Is The Primary Difference Between Virtual And Augmented Reality

AR (augmented reality) technology has certainly made its mark on history, making work processes more streamlined, and gaming systems more interactive. So what exactly is AR? Augmented reality is computerized technology that replaces real-world imagery with digital images and other elements. The user’s actual world becomes a type of backdrop for these augmented images. VR (Virtual reality) takes the experience even further by inserting the user into a completely virtual environment–all fully computer-generated.

AR firms develop apps and software for gaming and personal entertainment, and some also create solutions to increase productivity in the workforce. Instead of using machines to replace humans in the workplace, AR can help humans and machines work together more seamlessly. For manufacturers, AR can greatly reduce production time and get a finished product to market faster.

AR has not only streamlined processes in the workplace but also in customer service. Clients have found that displaying a problem and solution via AR is much faster than troubleshooting with traditional methods. AR is no longer just for gaming and entertainment purposes. Many industries have found the technology helpful in their field, and also helps to keep employees intrigued and motivated to focus on work.

Is your organization looking to find an augmented reality firm? Consider these top-notch companies:


This firm has solidified itself as a top contender in the AR market. They provide one-of-a-kind solutions to allow clients to skyrocket to the top. Their unique formula has helped many businesses cater directly to their audience using the latest technology available.

The firm has an impressive portfolio of many successful AR/VR projects within a number of different industries. Their impressive team creates innovative solutions that merge the physical and digital realms; its clients have displayed their work at tradeshows, retail and brand events, NEXT/NOW provides a complete experience for product users, immersing them into a world of the future.


This software development organization offers both AR and VR solutions. Based in Los Angeles, the company’s roster of clients includes UrbanDaddy, Vimeo, CitySearch, and many more. Sileria’s team has created augmented and virtual reality solutions for events, trade shows, retail, and manufacturing.  Each project is custom-tailored to the client’s specific requirements.

FS Studios

This AR firm specializes in computer apps that are vision-enabled. The company offers customized firmware for its clientele as well as tech-savvy applications. FS Studios has specialized skills and experience in children’s toy technology, and have developed solutions alongside toy manufacturers.

In addition to considering companies on our list, you can always visit Silicon Valley to find an augmented reality firm. Join a Silicon Valley tour to interact with leaders in the industry, and test out new gadgets. Startup companies will also have representatives on-site during the tours to discuss the latest AR and VR technologies.

About the Author: Annika Lewis